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Making an Impact Online: Creating a Website That Really Works...Without Breaking the Bank

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The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.

Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!

This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.

Antoin O Lachtnain has worked with some of the world's largest telecomms equipment suppliers. He regularly speaks at conferences and seminars and was recognised as a 'Global Leader for Tomorrow' by the World Economic Forum 2000 in Davos.
Produs publicat in 2011 de Bloomsbury Publishing
Data aparitiei: Decembrie 2011
Format: 128 x 196
Tip coperta: Brosata
Numar pagini: 256
ISBN: 9781408139905
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