A Practical Guide to Business Creativity: Build Your Business on Ideas, Paperback

A Practical Guide to Business Creativity provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action.

The Practical Guides series bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.

Jodie Newman runs her own creative consultation business, called Creative Consulting. She initially trained as the Royal College of Art as a furniture designer before entering the commercial world of marketing and procurement - it was here that she realised that innovative thinking was the difference that made the difference to businesses. She is now a highly experienced facilitator, trainer and speaker, who runs workshops and training for companies and individuals who was to improve their creative thinking and get more out of their working day.