Basic Marketing Research: Pearson New International Edition. 4 ed, Paperback

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

• Publisher: Pearson Education Limited
• Author(s): Naresh Malhotra
• Number of pages: 676
• Publication date: 2013
• Dimensions: 273 x 214 x 22
• Cover type: Paperback / softback