Creativity Works!: Unleash Your Creativity, Beat the Robot and Work Happily Ever After

Scientists say half the work we do could soon be done by robots. Creativity is the number one skill that keeps you relevant on the job market. And even if science would be wrong, we still have an interest to develop it: it's big fun. In Creativity Works the authors explain what creativity is and why we are less creative than we would like to be. It turns out to be a matter of how your brains work and how school treats kids. And there is one more enemy: the f*ckoff gnome that must be killed. In this book you'll learn what basic skills you can practice to become creative and how a smart creative process can be designed and executed. From the formulation of a good starting question to research methods that will give you great inspiration and insights and from smart divergent thinking to brilliant idea judgment tools: it's all in there, Furthermore, Creativity Works gives you great instructions to successfully prototype and sell your ideas, solutions and concepts. Let's beat the robot and work happily ever after

Joris van Dooren started his career developing concepts as a creative in advertising and since 2009 he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands. Coen Luijten worked for many years in the banking and insurance industry. He gained his Master's degree in Imagineering (Master's in Business Innovation) in 2017 and he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010.