Crisis Response Advertising. Insights and Implications from COVID-19, Paperback

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

• Publisher: Taylor & Francis Ltd
• Author(s): Frauke (University of Nebraska-Lincoln, USA) Hachtmann
• Illustration(s): 9 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
• Number of pages: 204
• Publication date: 2023
• Dimensions: 152 x 229 x 14
• Cover type: Paperback / softback