Digital Pricing Strategy. Capturing Value from Digital Innovations, Paperback

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

• Publisher: Taylor & Francis Ltd
• Illustration(s): 12 Tables, black and white; 81 Line drawings, black and white; 1 Halftones, black and white; 82 Illustrations, black and white
• Number of pages: 312
• Publication date: 2023
• Dimensions: 173 x 246 x 21
• Cover type: Paperback / softback
• Editor(s): Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber