William OToole

Events Feasibility and Development. From Strategy to Operations, 2 ed, Paperback

ID Produs: 9ae85749-748b-5cee-aa8f-c4a5a32df7da

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Descriere

This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.

Publisher: Taylor & Francis Ltd
Author(s): William O'Toole
Illustration(s): 32 Tables, black and white; 53 Line drawings, black and white; 53 Illustrations, black and white
Number of pages: 312
Collection: Events Management
Publication date: 2021
Dimensions: 190 x 245 x 24
Cover type: Paperback / softback