Generation Z. A Century in the Making, Hardback

Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

• Publisher: Taylor & Francis Ltd
• Author(s): Meghan Grace
• Illustration(s): 19 Tables, black and white; 1 Line drawings, black and white
• Number of pages: 322
• Publication date: 2018
• Dimensions: 242 x 168 x 23
• Cover type: Hardback