Hidden in Plain Sight. How to Create Extraordinary Products for Tomorrow's Customers, Hardback

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently.

• Publisher: HarperCollins Publishers Inc
• Author(s): Simon Steinhardt
• Number of pages: 256
• Publication date: 2013
• Dimensions: 234 x 162 x 23
• Cover type: Hardback