Key Account Management Excellence in Pharma & Medtech, Paperback

Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

• Publisher: Taylor & Francis Ltd
• Number of pages: 216
• Publication date: 2022
• Dimensions: 154 x 235 x 21
• Cover type: Paperback / softback
• Editor(s): Mike Moorman