Marketing to Millennials for Dummies, Paperback

Millennials make up the largest and most valuable market of consumers in the United States --but until you understand how to successfully market to them, you may as well kiss their colossal spending power awayPacked with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes -- and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

• Identify key millennial characteristics and behaviors
• Grasp and adapt to millennial economic realities
• Reach your target audience with integrated strategies
• Build deep, lasting connections with millennials

Get ready to crack the code --millennials are a mystery no more