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About author(s):Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Chatelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London. Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success. For more information visit www.thewern.com or follow @wernchat.