Erik Mooi
Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics, Hardback
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Descriere
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Detalii
- Autor
- Erik Mooi
- Editura
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Colectie
- Springer Texts in Business and Economics
- Anul aparitiei
- 2.018
- Luna aparitiei
- 9
- Tip coperta
- Cartonata
- Numar de pagini
- 396
- Format
- 243 x 164
- ISBN
- 3662567067
- Cod de bare
- 9783662567067
- Limba
- Engleza