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Customer Experience Management in the Caribbean. Concepts, Case Studies and Challenges, Hardback
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Descriere
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
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- Publisher: CABI Publishing
- Number of pages: 160
- Publication date: 2024
- Dimensions: 179 x 253 x 18
- Cover type: Hardback
- Editor(s): Anne P. (University of the West Indies, Jamaica) Crick
Detalii
- Autor
- ***
- Editura
- CABI Publishing
- Anul aparitiei
- 2.024
- Luna aparitiei
- 9
- Tip coperta
- Cartonata
- Numar de pagini
- 160
- Format
- 179 x 253
- ISBN
- 1800626770
- Cod de bare
- 9781800626775
- Tara de origine
- Marea Britanie