Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
Publisher: Emerald Publishing Limited
Number of pages: 258
Publication date: 2025
Dimensions: 159 x 237 x 21
Cover type: Hardback
Editor(s): Mariofanna (University of Arkansas at Little Rock, USA) Milanova