This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.
Publisher: Taylor & Francis Ltd
Author(s): Vilma (University of Jyvaskyla, FInland) Luoma-aho
Illustration(s): 3 Tables, black and white; 24 Line drawings, black and white; 45 Halftones, black and white; 69 Illustrations, black and white