This book teaches readers the fundamentals of innovation and reduces them to practice in the context of entrepreneurship and intrapreneurship. The next chapter builds on creative thinking and describes innovation methods, including design, lateral, and systems thinking, and blue ocean strategies.
Publisher: Springer International Publishing AG
Author(s): Mehran Mehregany
Illustration(s): 19 Illustrations, color; 1 Illustrations, black and white; XII, 109 p. 20 illus., 19 illus. in color.