Milan Guenther
Intersection. How Enterprise Design Bridges the Gap between Business, Technology, and People, Paperback
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Descriere
Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises. This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges.
Detalii
- Autor
- Milan Guenther
- Editura
- Elsevier Science & Technology
- Anul aparitiei
- 2.012
- Luna aparitiei
- 10
- Tip coperta
- Brosata
- Numar de pagini
- 462
- Format
- 235 x 194
- ISBN
- 0123884357
- Cod de bare
- 9780123884350
- Limba
- Engleza