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Descriere
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
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- Publisher: Oxford University Press
- Author(s): Nigel (Senior Lecturer in Marketing, University of Westminster) Bradley
- Number of pages: 552
- Publication date: 2013
- Dimensions: 246 x 190 x 22
- Cover type: Paperback / softback
Detalii
- Autor
- ***
- Editura
- Oxford University Press
- Anul aparitiei
- 2.013
- Luna aparitiei
- 3
- Tip coperta
- Brosata
- Numar de pagini
- 552
- Format
- 246 x 190
- ISBN
- 019965509X
- Cod de bare
- 9780199655090
- Limba
- Engleza