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Marketing Science Fictions. An Ethnography of Marketing Analytics, Consumer Insight, and Data Science, Hardback
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Descriere
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
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- Publisher: Bristol University Press
- Author(s): Robert (University of Birmingham) Cluley
- Illustration(s): 1 Tables, black and white; 17 Illustrations, black and white
- Number of pages: 192
- Publication date: 2024
- Dimensions: 240 x 161 x 17
- Cover type: Hardback
Detalii
- Autor
- ***
- Editura
- Bristol University Press
- Anul aparitiei
- 2.024
- Luna aparitiei
- 12
- Tip coperta
- Cartonata
- Numar de pagini
- 192
- Format
- 240 x 161
- ISBN
- 1529233364
- Cod de bare
- 9781529233360
- Tara de origine
- Marea Britanie