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Media Analytics. Understanding Media, Audiences, and Consumers in the 21st Century, Paperback
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Descriere
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
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- Publisher: Taylor & Francis Ltd
- Author(s): Amy Jo (University of Florida, USA) Coffey
- Illustration(s): 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and white; 19 Illustrations, black and white
- Number of pages: 416
- Publication date: 2023
- Dimensions: 153 x 229 x 27
- Cover type: Paperback / softback
Detalii
- Autor
- ***
- Editura
- Taylor & Francis Ltd
- Anul aparitiei
- 2.023
- Luna aparitiei
- 6
- Tip coperta
- Brosata
- Numar de pagini
- 416
- Format
- 153 x 229
- ISBN
- 1138581054
- Cod de bare
- 9781138581050
- Tara de origine
- Marea Britanie
- Limba
- Engleza