Mark Garrett Cooper
Media U. How the Need to Win Audiences Has Shaped Higher Education, Hardback
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Descriere
Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
Detalii
- Autor
- Mark Garrett Cooper
- Editura
- Columbia University Press
- Anul aparitiei
- 2.018
- Luna aparitiei
- 8
- Tip coperta
- Cartonata
- Numar de pagini
- 352
- Format
- 159 x 234
- ISBN
- 0231186363
- Cod de bare
- 9780231186360
- Limba
- Engleza