This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
Publisher: Cambridge University Press
Author(s): Kathryn (Ipsos Public Affairs) Ziemer
Illustration(s): Worked examples or Exercises
Number of pages: 200
Collection: Methodological Tools in the Social Sciences