Yvonne McGivern
Practice of Market Research. An Introduction, Paperback
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Descriere
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Detalii
- Autor
- Yvonne McGivern
- Editura
- Pearson Education Limited
- Anul aparitiei
- 2.013
- Luna aparitiei
- 5
- Tip coperta
- Brosata
- Numar de pagini
- 608
- Format
- 243 x 189
- ISBN
- 0273773119
- Cod de bare
- 9780273773115
- Limba
- Engleza