A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
Publisher: Goodfellow Publishers Limited
Author(s): Effie, PhD (Lecturer of Event Management, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia) Steriopoulos