Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture.
Publisher: Taylor & Francis Ltd
Author(s): Dilani (University of Liverpool, UK) Jayawarna
Illustration(s): 27 Tables, black and white; 56 Line drawings, black and white; 56 Illustrations, black and white