An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
Publisher: Cambridge University Press
Author(s): Torben Juul (Copenhagen Business School) Andersen
Illustration(s): 26 Halftones, unspecified; 67 Line drawings, unspecified
Number of pages: 311
Collection: Cambridge Short Introductions to Management