This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.
Publisher: Taylor & Francis Ltd
Author(s): Jeremy Harris Lipschultz
Illustration(s): 13 Tables, black and white; 1 Line drawings, black and white; 47 Halftones, black and white; 48 Illustrations, black and white