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Social Media Measurement and Management. Entrepreneurial Digital Analytics, 2 ed, Paperback
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Descriere
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
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- Publisher: Taylor & Francis Ltd
- Author(s): Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
- Illustration(s): 14 Tables, black and white; 1 Line drawings, black and white; 57 Halftones, black and white; 58 Illustrations, black and white
- Number of pages: 308
- Publication date: 2024
- Dimensions: 191 x 253 x 24
- Cover type: Paperback
Detalii
- Autor
- ***
- Editura
- Taylor & Francis Ltd
- Anul aparitiei
- 2.024
- Luna aparitiei
- 8
- Tip coperta
- Brosata
- Numar de pagini
- 308
- Format
- 191 x 253
- ISBN
- 103224786X
- Cod de bare
- 9781032247861
- Tara de origine
- Marea Britanie