Pankaj Ghemawat
Strategy and the Business Landscape, Paperback
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Descriere
Contributor(s):
- Author: Pankaj Ghemawat
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
Detalii
- Autor
- Pankaj Ghemawat
- Editura
- Createspace Independent Publishing Platform
- Anul aparitiei
- 2.012
- Luna aparitiei
- 1
- Tip coperta
- Brosata
- Numar de pagini
- 194
- Format
- 249 x 151
- ISBN
- 1542852927
- Cod de bare
- 9781542852920
- Limba
- Engleza
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