This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Author(s): Jorg Blechschmidt
Illustration(s): 11 Illustrations, color; 3 Illustrations, black and white; XII, 123 p. 14 illus., 11 illus. in color.