Nation Branding and International Politics, Paperback

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

• Publisher: McGill-Queen's University Press
• Author(s): Christopher S. Browning
• Illustration(s): 2 photos, 3 tables
• Number of pages: 240
• Publication date: 2023
• Dimensions: 227 x 153 x 16
• Cover type: Paperback / softback