New Trends in Management Studies, Paperback

The information age is currently characterized by an acceleration in the production and consumption of information, which has a massive impact on social life. Thus, even in the social sciences, conventional approaches must be abandoned, and new ones developed. From an economic perspective, the contributors to this anthology deal with new trends in various areas of management philosophy. Particularly, the articles focus on human resources, marketing, finances and economics.

zer Yılmaz works at International Trade and Logistics Department of the Bandirma Onyedi Eylul University, Turkey. During his studies, he focused on marketing management, consumer behaviour, service marketing and marketing research. He teaches undergraduate and graduate students in these areas.