Public Communication Campaigns. 4 Revised edition, Paperback

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

• Publisher: SAGE Publications Inc
• Number of pages: 392
• Publication date: 2012
• Dimensions: 233 x 187 x 20
• Cover type: Paperback / softback
• Editor(s): Charles K. Atkin