Rethinking Strategy for Creative Industries. Innovation and Interaction, Paperback

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

• Publisher: Taylor & Francis Ltd
• Author(s): with Ali Bakir
• Number of pages: 238
• Collection: Routledge Research in the Creative and Cultural Industries
• Publication date: 2020
• Dimensions: 156 x 232 x 21
• Cover type: Paperback / softback