Scenario Planning - Revised and Updated. The Link Between Future and Strategy, 1st ed. 2009, Paperback

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

• Publisher: Palgrave Macmillan
• Author(s): H. Bandhold
• Illustration(s): XII, 204 p.
• Number of pages: 204
• Publication date: 2009
• Dimensions: 159 x 238 x 13
• Cover type: Paperback / softback