Sport Consumer Behaviour. Marketing Strategies, 2 ed, Paperback

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

• Publisher: Taylor & Francis Ltd
• Author(s): Heath (RMIT University, Australia) McDonald
• Number of pages: 338
• Publication date: 2022
• Dimensions: 173 x 243 x 30
• Cover type: Paperback / softback