Strategic Marketing Planning. A Step-by-Step Approach, 2 ed, Paperback

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

• Publisher: Taylor & Francis Ltd
• Author(s): Karel Jan (Hanze University of Applied Sciences, The Netherlands) Alsem
• Illustration(s): 41 Tables, black and white; 101 Line drawings, black and white; 80 Halftones, black and white; 181 Illustrations, black and white
• Number of pages: 458
• Publication date: 2023
• Dimensions: 243 x 174 x 27
• Cover type: Paperback / softback