The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures, Paperback

It's not profit over people that will make your business successful--it's when you combine people and profits that you become A HERO LEADER

Today's leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today's world are more likely to be called out for not living up to the mission statements on their websites.

Dive in and learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture where they:

• Invest in people as a path to more inclusion
• Recast the role of business leadership beyond politics
• Serve others/the common good
• Avoid failure, reasons why not, and the lure of the dark side when things get tough
• Know the line between hero and martyr
• Create the next generation of hero leaders

Jeffrey W. Hayzlett is a global business celebrity and speaker, author, contributing editor and host of C-Suite with Jeffrey Hayzlett on C-Suite TV. He is the CEO of The Hayzlett Group, an international consulting company focused on leading change and developing high growth companies. He lives in Sioux Falls, SD. Find him at twitter.com/jeffreyhayzlett and facebook.com/Jeffrey.Hayzlett.
Jim Eber is a veteran marketing writer and collaborator specializing in business and food. He has worked with many new and established authors on projects and served as the writer on the best-selling The Mirror Test: Is Your Business Really Breathing? He lives in Worcester, MA.