Tourism Innovation in the Digital Era. Big Data, AI and Technological Transformation, Hardback

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

• Publisher: Emerald Publishing Limited
• Number of pages: 212
• Collection: New Perspectives in Tourism and Hospitality Management
• Publication date: 2023
• Dimensions: 159 x 238 x 17
• Cover type: Hardback
• Editor(s): Marco (Niccolo Cusano University, Italy) Valeri