Trust in Market Relationships, Hardback

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies.

• Publisher: Edward Elgar Publishing Ltd
• Author(s): Sandro Castaldo
• Number of pages: 320
• Publication date: 2007
• Dimensions: 163 x 240 x 29
• Cover type: Hardback